Marketing

Master Email Template

Flower Store In a Box uses a master email template that applies your branding across all customer emails automatically. You set it up once and every email type, from order confirmations to cart abandonment reminders, uses the same layout.

Configure your master email template

  1. Go to Design Dashboard > Email .
  2. Select your master template design.
  3. Upload or update your logo if prompted.
  4. Choose a colour scheme. You can use one of the pre-designed palettes or create a custom one.
  5. Add your social media links for Instagram and Facebook.
  6. Configure any optional marketing blocks (see below).
  7. Save your settings.

Optional marketing blocks

You can add content sections that highlight key selling points, such as "Free same-day delivery" or "Guaranteed freshness". These appear as icon and text blocks in a two or three-column layout. They are optional and can be left out if you prefer a cleaner template.

Edit individual email types

To update the content of a specific email:

  1. Go to  Design Dashboard >  Email  > List all emails.
  2. Click the name of the email you want to edit.
  3. Update the content and save.

From this list you can access all email types, including:

  • Order notifications
  • Review requests
  • Cart abandonment emails
  • Workshop communications
  • Member and loyalty emails

Tips

  • Your master template branding applies to every email automatically. You only need to set it up once.
  • If you update your logo or colours later, go back to the master template and re-save. All emails will update.
Added:  •  Last updated: 2026-07-10
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