Product FAQs & AEO
Adding FAQs to a product page answers common customer questions directly, and also generates FAQPage structured data - one of the most effective ways to get your product content cited by AI tools like ChatGPT and Perplexity.
What you can do here
- Add frequently asked questions to any product page
- Answer common questions about care, substitutions, and delivery upfront
- Boost your chances of being cited by AI answer engines through structured Q&A content
Step by step
- Go to Dashboard > Products
- Open the product you want to update
- Find the FAQs section on the product edit form
- Add your questions and answers, then save the product
Tips
- Phrase questions the way a real customer would type or ask them
- Give direct, specific answers rather than vague marketing language
- Cover care instructions, substitution policy, and delivery timing specific to that product
- AI answer engines favour clear, structured question-and-answer content, so this is one of the highest-value places to invest time for AI search visibility
Ask the assistant
AI assistant support for this screen is coming soon.