Sales & Performance Tracking

Welcome to the Flower Store In a Box Help Centre

Flower Store In a Box gives independent florists a complete, best-in-class online store — a professionally designed eCommerce website plus the Myweblogin dashboard to run the whole business behind it: products, orders, customers, delivery, email and marketing, all in one place.

We back the independents. The whole point of the platform is to help you build your own brand and own your customer relationships, instead of losing them to the big "order gatherer" sites that sit between florists and their customers. We've been doing this for around 25 years, and today run 200+ active florist storefronts across Australia, New Zealand and beyond.

What's in this help centre

The topics on the left cover everything from your first login to the most advanced settings — dashboard basics, managing products and orders, delivery and checkout setup, marketing and SEO, payments, customer accounts, and more. Click a topic to see its overview and the articles underneath it.

A few highlights worth knowing about

  • Search — use the search box on the left to jump straight to an article by keyword, instead of browsing topic by topic.
  • Ask the assistant — most articles end with example requests you can ask your AI assistant directly, so it can make the change for you rather than you doing it by hand.
  • Growing platform — we're expanding from florist websites into a full growth platform: website, point of sale, marketing, SEO and AEO (answer engine optimisation), so you can run and grow the whole business from one place.
  • REST API — if you or your marketing team want to connect AI tools or automate content updates, see the API article under Advanced Settings.

New here?

Start with Introduction to Managing Your Website in the topic list on the left — it walks through navigating the dashboard, managing products, orders and settings for the first time.

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