Flower Store In a box integrates with Google Tag Manager to add enhanced ecommerce events into the Data Layer for tracking. This allows more advanced ecommerce tracking you can turn on when using “enhanced Ecommerce tracking with Google Tag Manager”. This allows you to track:
In additional you can also analyze your sales against more dimensions including:
Firstly you need to sign up with Google Tag Manager:
https://tagmanager.google.com/#/home
Google Tag Manager (GTM) allows you to easily add plugins, scripts, codes and snippets into your website without having to worry about adding them into the code of the site. It also allows to link your Google Analytics account without adding the tracking code to your site.
GTM allows quite granular control of how added snippets load on your site whether a specific page or the order in which they fire.
GTM also allows access to extra ecommerce data from your website to further understand the use of your site.
You can add the GTM code to your main template and then save the template.
Once this is done you can turn on enhanced ecommerce tracking here:
Flower Store In a Box adds the following events into the data layer for analysis and tracking:
Each time a product appears on a product page the order the impression order of the product as well as the product details (price, name URL, Image) is sent to the data layer. This is useful to understand if the position of a specific product on a page has an impact on the sales or add to cart data.
The product details of a product are sent to the data layer:
Name
ID
Price
Brand (name of website)
When an item is added to or deleted from a shopping cart this data is sent to the data layer. This is useful for cart abandonment and analyzing consumer behavior.
When the customer starts the checkout process and views the first page of the checkout.
When a customer adds the checkout and chooses which payment option to use this data is sent to the data layer.
When the transaction is completed the order and items purchased are sent to the data later including:
Name
ID
Price
Brand (name of website)
Number sold
Total Value
The ecommerce funnel has three steps:
Step 1 -> Billing / Delivery Information
Step 2-> Payment
Step 3 -> Purchase
To configure these names, visit the Admin section of the Google Analytics Web Interface, select the view (profile) and click on Ecommerce Settings. Follow the Ecommerce set-up instructions to label each checkout step you intend to track.
When a sale is completed on the website the following data is sent to the data layer:
<script>
var dataLayer = dataLayer || [];
dataLayer.push({
"event":"transaction",
"ecommerce": {
"purchase": {
"actionField": {
"id":"4whpi6638e",
"affiliation":"Flower Store In a Box Demo - Website",
"revenue":"150.00",
"tax":"30.00",
"shipping":"100.00",
"coupon":""
},
"products": [{
"id":"00000ws229",
"name":"Island",
"price":"50.00",
"brand":"Flower Store In a Box Demo",
"category":"",
"variant":"Special Price!",
"position":"0",
"quantity":"1"
}]
}
}
});
</script>